Do desperate times call for desperate measures?

There are many who would call the real estate market “desperate” from the seller’s perspective. Guess that depends on your price point, location and reason for selling.

But what are considered “desperate” measures? There are some who consider home staging to be a desperate measure. But since when was it ever a good idea to put your house on the market without consciously and strategically presenting it to your ideal buyer?

No, staging is not new, but the sophistication of staging has indeed evolved. It is not enough to prepare your home as if you were having a party or anticipating a visit from your mother-in-law. You need to compete aggressively with comparable homes in your market. As more and more homes are being professionally staged, the competition gets tougher and tougher.

A professional home stager will work with you within your budget to prepare your home to appeal to your target market (ideally BEFORE you list it)! Who knows, you might even get some ideas for your new home in the process!

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