Smart Use of Psychographics in Home Staging

Initially, the focus of home staging was to neutralize your home in order to appeal to a wider market of potential buyers. But that often results in the fatal side-effect of becoming a “forgettable” home. Forgettable Homes: Not distasteful, but not memorable enough to make the short list. The latest trend in Home Staging is [...]

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HomeGoods Bloggers in NYC

Great time in NYC for the grand opening of the new HomeGoods store in Manhattan!

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Our Barney Purple Room

Hello RTW friends! I’m happy to say that we bought our fixer-upper the end of December, and moved in the 3rd week of January. Prior to move-in, we spent weekends camping on air mattresses and painting til we could paint no more! While it was nice to have a three week head start to get [...]

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Real Estate Listings: Glossary of Terms

I’ve been reading LOTS of property descriptions. Aside from the many typos and CAPS, here are a few gems I see over and over and what they REALLY mean to a buyer. Original Owner = dated décor Well (or impeccably) appointed = a woman picked out the finishes Custom = what someone else wanted # [...]

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What Every Bathroom Needs

It’s not Wednesday, but I’m (practically) wordless on this one: Ok, buyers…is this an asset for you? Oh, and ignore the mess beyond the door on the left.

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Please don’t ask me to wear paper booties

One of the homes we toured was absolutely beautiful. So beautiful, in fact, we were commanded by a note written in bold felt pen to sport little paper booties in lieu of our shoes. (I should mention, it was a lovely day and there was no visible dirt on our shoes). At the stairs to [...]

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Can Taxidermy Sell a Home?

I think this one goes without saying. Which is worse: The bear The deer heads The guns The Cowboy Cutout The vintage barber chairs The blinds The carpeting The clutter Or, are you too afraid of this homeowner to say anything but “wow, very interesting home!” Yea…he scares me a bit too! Don’t think this [...]

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MLS Mishap Monday – Animal Portraits

Welcome to “MLS Mishap Monday!” Since I’m looking for a new home, I’ve been looking at MLS photos a lot lately. To be frank…I’m shocked. You would think a challenging economy would inspire sellers to up their visual game. There are more homes in my target area than I have time to even look at. [...]

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The REAL News

Hey buyers…are you moving to a new town and/or state? Me too. To get a feel for my soon-to-be-town, I’m now keeping regular tabs on local news websites at my destination. But what a shocker…I’m reading about lewd behavior in a movie theater, some teens stealing money out of cars, and even a fake bomb [...]

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Got Change? Go Big!

Q. What do buyers and sellers have in common? A. They’re both moving! Moving is a BIG change. Don’t waste that BIG momentum…what other changes would you like to make in your life as part of your move? It’s a great opportunity to reflect on your life and go big! Perhaps you want to start [...]

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