For Agents

Smart Use of Psychographics in Home Staging

Initially, the focus of home staging was to neutralize your home in order to appeal to a wider market of potential buyers. But that often results in the fatal side-effect of becoming a “forgettable” home. Forgettable Homes: Not distasteful, but not memorable enough to make the short list. The latest trend in Home Staging is [...]

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Real Estate Listings: Glossary of Terms

I’ve been reading LOTS of property descriptions. Aside from the many typos and CAPS, here are a few gems I see over and over and what they REALLY mean to a buyer. Original Owner = dated décor Well (or impeccably) appointed = a woman picked out the finishes Custom = what someone else wanted # [...]

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Is Your Home ON the Market, or IN the Market?

I couldn’t have said it better myself! Thanks Jay! source: Jay Papasan

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Selling Your Home? How to Keep it Show-Ready.

It’s that time of year again – if you’re thinking about putting your house on the market, get ready for a bit of incovenient living. But the payoff is well worth any inconvenience. Once you get your home sale-ready, you need an efficient action plan to accomodate the not-always-convenient showings of your beloved home. You [...]

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Realtor.com has launched their redesigned website today.

As a homeowner who has actually picked a house based on an Internet Listing (I didn’t see it until we moved in), I totally get the value of the online MLS thing. While we stagers proclaim that the first impression starts at the curb, in reality, it starts on the computer. Many Realtor friends I’ve [...]

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Do desperate times call for desperate measures?

There are many who would call the real estate market “desperate” from the seller’s perspective. Guess that depends on your price point, location and reason for selling. But what are considered “desperate” measures? There are some who consider home staging to be a desperate measure. But since when was it ever a good idea to [...]

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Who is on your agent’s team?

I’m amazed at how many sellers contact me before they have even selected a real estate agent. My advice to them? Interview several agents, and ask them what sort of team they bring to the table. While it may be handy to be a one-stop solution for clients (staging, home updates, pricing, marketing, photography, etc.) [...]

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How will the real estate market affect you?

There are many statistics and opinions floating around about the state of the real estate industry. They may differ by region, but there are some common threads throughout these discussions. If your house is for sale, or you’re considering a move, here are a few things to think about… Buyers are waiting for an overall [...]

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What it Home Staging? How about what it is NOT!

Home Staging is NOT:…Decorating – Anyone can make a home look decorated. Staging is about marketing your home to your target buyer. In fact, personal taste has nothing to do with it. It’s about making a great first impression that creates an emotional connection with buyers and helps them imagine themselves living there. …Just for [...]

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Why spend money on a house I’m leaving?!

That’s the most common objection sellers have to staging. What is ironic is that the answer is in the question itself…money! Staging is not an expense, but rather an investment to get the most possible for your home, and as quickly as you can. There are two sides to this money equation: Selling Price, and [...]

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