For Realtors
What is Home Staging and why is it important?
There are only three things that can be controlled when listing a home: the price, the marketing and how the home is presented.
While there are many statistics asserting that staged homes sell for 3% more, or 50% faster, it is not a full dimensional view of the situation. You cannot control: market conditions, interest rates, media reports of the real estate market, and the location of the property.
Whichever metric you subscribe to, it’s all good news for the savvy seller and successful real estate agent who utilize staging to effectively package their home for sale, and quickly!
Why would a Real Estate Agent include a Home Stager on their Team?
- Illustrates to potential listing clients that you are a proactive agent who gets properties sold rather than reduced.
- Professionally staged MLS Photos will attract more potential buyers to view your listings.
- Move-in Ready means more than cleaning and decluttering. Buyers want current colors and an updated style as well. Don’t leave paint color and design selections up to the seller or local paint shop!
- Professional Home Stagers broach the delicate subjects for you. No more awkward talks about the pets, doll collections, vintage light fixtures, etc.
- Expands your team so you can focus on selling the home while the Home Stager focuses on preparing the home.
- Establish a reputation through exponential referrals from happy sellers.
- Home Stagers are often approached by sellers directly, and are happy to help them find the right Realtor(tm).
Need help convincing sellers to have their homes professionally staged? Here are a few printable articles that might help:
Call Susan at 860.808.4171 today and find out how Staging can fit into your strategic sales plan!
