For Real Estate Agents

What is Home Staging and why is it important?

As a Real Estate Agent, you know there are only 3 things that can be controlled when listing a home:

  1. Price
  2. Marketing
  3. Presentation of the Home

I’d like to work with you and your clients on #3 to optimally present your listings.

We’re in a tough market. Staging a home does not guarantee that it will sell. But NOT staging a home just about guarantees that the home won’t sell. Why spend your marketing dollars on a home that pales in comparison to the competition? In today’s market, buyers expect move-in ready, not a project requiring vision. A buyer makes up his or her mind about a house in just 8 seconds.

It’s simple. Real Estate Agents who utilize home staging in their marketing strategy will sell more homes and win more listings. Sellers want professional help preparing their homes for sale, and will favor a listing agent who understands that.

Delegate the delicate task of challenging your clients to declutter, update, rearrange and accessorize to a staging expert. This will give you more time to market the home and win more listings.

Why would a Real Estate Agent include a Home Stager on their Team?

  • Illustrates to potential listing clients that you are a proactive agent who gets properties sold rather than reduced.
  • Professionally staged MLS Photos will attract more potential buyers to view your listings.
  • Move-in Ready means more than cleaning and decluttering. Buyers want current colors and an updated style as well. Don’t leave paint color and design selections up to the seller or local paint shop!
  • Professional Home Stagers broach the delicate subjects for you. No more awkward talks about the pets, doll collections, vintage light fixtures, etc.
  • Expands your team so you can focus on selling the home while the Home Stager focuses on preparing the home.
  • Establish a reputation through exponential referrals from happy sellers.
  • Home Stagers are often approached by sellers directly, and are happy to help them find the right Real Estate Agent.

Rooms That Work LLC is a professional, insured home staging resource. Call Susan at 973.919.0407 today and find out how Staging can fit into your strategic sales plan!

Need help convincing sellers about the value of home staging?  Here are a few printable articles that might help:

What others are saying…

“Having been an agent in the business for nearly 12 years, I welcome the staging concept with open arms.  I have seen so many homes vacant that look tired or sad.  With the assistance Susan Smith, a vacant home takes on life again with soft and subtle touches.  I find that buyers feel more welcome and tend to stay and tour the home longer.” ~ Pia C., CT Prudential

“Susan is an excellent resource for staging homes for sale. I have hired her for multiple jobs and she has surpassed my expectations on each engagement. Susan interfaces well with my clients and is able to tactfully explain changes needed to get homes sold. She gets great results! Thanks Susan.”  ~ Rob G., Prudential Premiere Homes

“Susan has a great eye for design and the gentle diplomacy to communicate effectively with my clients. My staged listings show beautifully, and my clients have been very pleased with her work.” ~ Carole E., William Raveis