Smart Use of Psychographics in Home Staging

Initially, the focus of home staging was to neutralize your home in order to appeal to a wider market of potential buyers. But that often results in the fatal side-effect of becoming a “forgettable” home. Forgettable Homes: Not distasteful, but not memorable enough to make the short list. The latest trend in Home Staging is target marketing, or “Lifestyle Merchandising.” Designing a space to attract a more specific buyer. This is nothing new - consumer product companies have been using this … [Read more...]